The things that don't fit in a sales meeting
Writing about organisational memory, Persian documents, and the questions buyers actually ask.
Work culture
"Pulse it" — the day a product becomes a verb
Nobody says "search for it on a search engine". They say google it. This piece is about the day someone in your office says "put it in the Pulse" — and everyone knows what it means.
4 min read
Meetings
Transcribing meetings to Persian text — why it's hard
Transcribing a clean five-minute demo is easy. A real meeting — ninety minutes, two languages, company and people names — breaks somewhere else. These are its four places.
6 min read
Meetings
Who can read a meeting transcript?
It is the right worry: a meeting that gets written down becomes readable. Our answer is five rules — and two exceptions we state plainly.
5 min read
Documents
Why Persian documents are hard to read
Every tool claims to do OCR. The difference shows on a Persian document that has been scanned badly — and these are the five technical reasons why.
6 min read
AI
What the assistant is allowed to do, and who decides
“It has AI” is no longer a differentiator. The question a buyer should ask is: what can this assistant change without my approval?
5 min read
Security
Where client data stays
For a bank, a public body or a law firm, this question comes before any capability — and vague answers to it are themselves an answer.
5 min read
CRM
Why CRM rollouts fail
Six months after purchase the pipeline is a picture of optimism and the contact database is half empty. The problem was almost never the software you chose.
6 min read