The things that don't fit in a sales meeting
Writing about organisational memory, Persian documents, and the questions buyers actually ask.
Self-hosting
How do you know it's running?
Self-hosting stalls on a boring question — who notices when it breaks? The answer worth having is one URL any monitor can read, probed where it cannot be faked, reporting the one thing everyone forgets to check.
4 min read
Organisational memory
The decision nobody wrote down
Every firm has a record of what it did and no record of what it decided. This is about that gap: why a notes field does not close it, and what closing it actually means.
5 min read
Work culture
"Pulse it" — the day a product becomes a verb
Nobody says "search for it on a search engine". They say google it. This piece is about the day someone in your office says "put it in the Pulse" — and everyone knows what it means.
4 min read
Meetings
Transcribing meetings to Persian text — why it's hard
Transcribing a clean five-minute demo is easy. A real meeting — ninety minutes, two languages, company and people names — breaks somewhere else. These are its four places.
6 min read
Meetings
Who can read a meeting transcript?
It is the right worry: a meeting that gets written down becomes readable. Our answer is five rules — and two exceptions we state plainly.
5 min read
Documents
Why Persian documents are hard to read
Every tool claims to do OCR. The difference shows on a Persian document that has been scanned badly — and these are the five technical reasons why.
6 min read
AI
What the assistant is allowed to do, and who decides
“It has AI” is no longer a differentiator. The question a buyer should ask is: what can this assistant change without my approval?
5 min read
Security
Where client data stays
For a bank, a public body or a law firm, this question comes before any capability — and vague answers to it are themselves an answer.
5 min read
CRM
Why CRM rollouts fail
Six months after purchase the pipeline is a picture of optimism and the contact database is half empty. The problem was almost never the software you chose.
6 min read
Sales funnel
Why the chase and the work are two different things
Every CRM has a “won” column and goes quiet after it. Won work carries the baggage of a deal that is over, and a deal being chased takes the shape of an engagement that does not exist yet. Separating them was a decision about data, not about a page.
6 min read
Accounts
Every account has one person who answers for it
The client calls and somebody asks “whose was this?”. Our answer is a role that grants exactly one thing: sight. Every other permission stays where it was.
5 min read